How Sticking “Here” at the End Saved My Click-Throughs
Okay, so last Tuesday, I was staring at my weekly newsletter draft, feeling kinda meh about the call-to-action. Just “Check out the full guide” or “Learn more here.” Felt flat, you know? Like shouting into a void. I remembered reading something ages ago about words like “Now” or “Today” adding punch, but never actually tried it properly. So, I grabbed that draft.
First thing I did was look at my last few emails. Mostly ended sentences with boring stuff like “download the PDF” or “see details.” Simple instructions, but zero urgency. Felt like old news already. I thought, “Right, experiment time.” I picked the latest post about decluttering.
My original CTA button text was “Get Your Free Checklist.” Standard. Fine. Boring. I sat there for like five minutes just trying things in my head. “Get Your Free Checklist Here”? Sounded weirdly formal. “Get Your Free Checklist Now!”? Felt like a late-night infomercial. “Get Your Free Checklist Today”? Yeah… that one felt actually normal? Like someone talking. Promising, maybe.
I slammed that new “Get Your Free Checklist Today” text onto the button instead. Sent the email out Wednesday morning like usual. Honestly, didn’t expect much. But then around lunch, I peeked at the stats. My jaw kinda dropped. Like, the click-through rate on that button? Up almost 20% compared to the previous week’s nearly identical email. Just from adding that one word at the end. Wild.
Naturally, I got hyped. Wanted to see if it worked elsewhere. Thursday, I was finishing a social media post announcing my weekend workshop. The draft said “Link to register in my bio!” Typical. I rewrote it: “Link to grab the last few spots in my bio Here!” Sent it out. Engagement felt better, more comments asking questions directly related to signing up.
Then, blog post time. I was polishing one on morning routines, ending with a little suggestion section. Originally wrote: “Give it a try next week.” Felt distant. I hacked it to: “Pick one tip and try it today.” Published it Friday. Checked back Sunday – comments section was buzzing! People actually listing what specific tip they tried THAT DAY. Way more action happening.
Here’s what clicked for me after messing around all week:
- Right at the end: Putting “Here,” “Now,” or “Today” like the very last word packs the punch. It’s the final nudge.
- Feels natural: “Grab it today” sounds way less forced than “GET IT NOW!!!!”. Just fits how real people talk.
- Points the finger: “Here” literally shows where the thing is. “Now/Today” screams immediacy. No confusion.
So yeah, that’s my little week-long word experiment. Seems stupid simple, right? But honestly, seeing that click rate jump made me a believer. Started using it everywhere now – emails, posts, even video descriptions. Feels like giving people a little shove towards actually doing the thing instead of just reading about it. Definitely adding it to my permanent toolbox. Grab this tip and try it on your very next post Here.
